Swag level – MAX! Musicians ASAP Rocky, Iggy Pop and Tyler, The Creator turn muse for Gucci’s ‘Life of a Rock Star’ campaign


The glamour in Gucci’s latest campaign tripled up as musicians ASAP Rocky, Iggy Pop and Tyler, The Creator turned muse for its latest campaign. Called Life of a Rock Star, this campaign was designed by the Italian fashion house’s creative director, Alessandro Michele and photographed by Harmony Korine.

Shot before the lockdown, the campaign featured the trio dressed sharply in the brand’s tailoring campaign. ASAP Rocky sported a pink sweater vest along with red pants and Gucci bags while Tyler, The Creator looked suave in a beige plaid suit and vintage glasses. Iggy Pop donned a striking leopard print suit along with some chunky glasses while his pet parrot Biggy Pop rested on his arm.


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Swipe to check out some other stills from the campaign right here:


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The campaign featured tailored pieces that came with 'distinct house patterns, knits and colourful assessories' 

"There is always this image of eccentricity because they are in fact eccentric themselves," said Alessandro on teaming the trio together for the campaign as reported by an online website, Fashionista.  "It was beautiful to see these three men together, seemingly different but very similar," he continued.

Speaking about the campaign, he said these images are ‘another chapter of his journey.’ "With these campaigns, I am working on different ways of being elegant, and these three men embody this idea perfectly. I like to tell the story of elegance in completely arbitrary and unexpected ways. Perhaps elegance is something in the air that sometimes you are not even ready for. Male elegance can be unpredictable and strange," he concluded. 

(Source- [email protected], Fashionista)