Growing her empire by multi-fold, beauty moghul Kim Kardashian has now officially unveiled her skincare line. Called SKNN by Kim, this new vertical is backed by Coty who acquired a 20 percent stake in a $200 million deal with KKW Beauty.
Giving a glimpse of its first drop, Kim unveiled a ‘nine product skincare ritual’ that was curated from the scratch by the beauty moghul. The clinically proven skincare range is made for all skin types ages and genders and will come in refillable packaging.
In all of my business endeavors, I’ve been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance-driven – and I have carried this same drive and approach with me into creating a legacy skincare brand,” said CEO Kim Kardashian in a statement as reported by online website Style Caster.
“What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it,” she continued. “Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise — and I knew I had to share my learnings,” she concluded.
The nine-SKU lineup includes a Cleanser, Toner, Exfoliator, Hyaluronic Acid Serum, Vitamin C8 Serum, Face Cream, Eye Cream, Oil Drops and Night Oil, ranges in price from $37 to $95 and will be available to its direct customers on June 21.
(Source- StyleCaster, Instagram@SKNNbyKim)