Kaun Banega Crorepati with its iconic host Amitabh Bachchan is back with its tenth season. This season, Big B will applaud the undying spirit behind every struggle. With rising anticipation for the show, Sony TV dropped the first promo of KBC on social media and it is already winning our hearts. The makers also unveiled the theme for this year’s KBC campaign – Kab Tak Rokoge.

Take a look:

https://www.facebook.com/sonytelevision/videos/1914772111878876/

In the video, the struggle of a taxi driver is depicted as he wishes that his son is well-educated. As the child grows up, he works extra to fulfill his son's needs but his worries increase as she wonders how will he afford the fees for his engineering college.

The next moment, he is seen sitting on the hot seat opposite Big B, in order to win the cash prize for his son's college fees. On being asked what would happen if he loses the game, the man calmly replies that “Toh bhi hum haar nahi maanenge sir” (I will still not be defeated, sir). The promo ends with Amitabh saluting his courage and asking everyone to fight back when odds are against them. Hence, the campaign, Kab Tak Rokoge.

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Conceptualized and written by Dangal fame director Nitesh Tiwari and Nikhil Mehrotra, the campaign beautifully highlights the relatable story. It depicts that often we encounter people who discourage our attempts and obstruct our progress. But when the odds are against us, one can only stand up to them and ask… #KabTakRokoge? Nitesh is joined by his director wife Ashwiny Iyer Tiwari, who jointly have headlined the campaign. Now with the tagline, we hope to see more such inspiring stories on the show.

Meanwhile, the two-week registration process for Kaun Banega Crorepati 10 started on June 6. The last season of the show also managed to garner high ratings and topped the charts continuously. Now with the show's historic success over the years, we cannot wait to witness the tenth season too.