After the makers cancelled Allu Arjun’s Ala Vaikunthapurramuloo Hindi release by releasing a statement yesterday, the film is all set to enjoy its television premiere on February 6. The film which also stars Pooja Hegde will air on Dhinchaak channel. The film’s Hindi release was cancelled because Allu Arjun’s father Allu Aravind, who is one of the co-producers of the film felt that it will be detrimental to the business of Kartik Aaryan’s and Kriti Sanon’s upcoming film Shehzada, which is the official Hindi remake of Ala Vaikunthapurramuloo.

Cashing in on the success of Allu Arjun's Pushpa: The Rise, the makers had planned to release Ala Vaikunthapurramuloo also in Hindi. However, with the release now being cancelled, fans can enjoy the film on television. The official Twitter handle of Goldmines Telefilms, producer of Ala Vaikumthapurramuloo, shared the announcement and wrote, “#AlaVaikunthapurramuloo (Hindi) will not open in cinemas. However, to honour fans, we are excited to announce the release of this highly anticipated film on DHINCHAAK TV, India’s leading movie channel, A Goldmines venture, on February 6th (sic).”

#AlaVaikunthapurramuloo (Hindi) will not open in cinemas. However to honour fans, we are excited to announce the release of this highly anticipated film on DHINCHAAK TV, India’s leading movie channel, A Goldmines venture, on February 6th. pic.twitter.com/PfxVpbOgWk

— Goldmines Telefilms (@GTelefilms) January 22, 2022

RECOMMENDED READ: Shehzada: Allu Arjun’s Ala Vaikunthapurramuloo Hindi version not releasing in theatres; Allu Aravind’s support clears the path for Kartik Aaryan-Kriti Sanon’s film

The Hindi version of the Telugu hit was supposed to release in theatres on January 26 whereas Shehzada has a November 4 release date. Paresh Rawal, who stars in the Hindi remake had expressed his displeasure at the dubbed version’s release saying that the film's release could affect the theatrical performance of his upcoming film.

Shehzada also stars Manisha Koirala and is directed by Rohit Dhawan. It is is produced by Bhushan Kumar, Allu Aravind, Aman Gill and S Radha Krishna.

(Source: Twitter)