In an effort to promote sustainable fashion in India, the Woolmark Company and couturier Manish Malhotra unveiled a capsule collection using natural fibre Merino Wool titled 'Inaya' at Lakme Fashion Week (LFW) Summer/Resort 2018. The 'Inaya' collection is Malhotra's first Merino wool line which presents this fibre in a way like never before.
Capturing the essence of the ongoing sustainable fashion dialogue, 'Inaya' presents wool sarees for women and bandhgalas and sherwanis for men, throwing the spotlight on Merino wool as a natural, biodegradable and renewable fibre.
Inspired by the elaborate and traditional art, motifs and the old-world charm of Kashmir, the collection - made with 80 percent Merino wool - brought together the state's artisans and culture. Classic and bold jewel tone colors including black, maroon and emerald green along with intricate tilla and zari embroidery were used to pay an ode to the timeless beauty of the state.
"The collection that is called 'Inaya' stands true to my way of paying tribute to Kashmiri craft and concern for the sustainable fashion, it will comprise of Merino wool saris for women and Merino wool bandhgalas and sherwanis for men in pastel hues such as ivory, yellow and blue," added the designer.