Lakme Fashion Week S/R 2020: The Reebok X Chola showcase was, mildly put, an high-impact sartorial experience of a lifetime!

By Kritika Mehra

on February 17, 2020

Chola’s showcase at the runway is always something to watch pout for! Collaborating with Reebok come together for the first time ever, the designer showcased a vibrant, high-impact and energetic showcase at Lakmé Fashion Week Summer/Resort ’20 and we cannot keep calm!

Bringing drama and vibrancy to this collaboration, designer Sohaya Misra of Chola created a ninja warrior themed collection which will be a continuation of the brand’s DNA: easy and minimal with a hint of mystery.

Adventurous and proud, Chola’s collection is dedicated to the humans who fight life battles every day and survivors who come out stronger. Playing with tribal prints and easy silhouettes to stay true to the label’s unique style, the looks are further elevated with Reebok’s Zig Kinetica.

The vibe of the show was amplified with the high energy of drummers and dance performance by Omaggio, a leading dance company. The performers too, were seen wearing Chola ensembles for theior performance, showing how this collection is for all the people from different walks of life.

Speaking on the collaboration, designer Sohaya Misra said,” I am super excited about this collaboration. The clothes and shoes together with the music, lights and dance choreography are going to have everyone bouncing off the walls. It's high impact , full of energy and most importantly high fashion... so many people have put in so much thought and effort to bring this show together that it makes me feel so thankful that they trust my vision and want to be a part of it and I have all the trust in theirs.”