After the successful stint of India Couture Week 2020, the Fashion Design Council of India (FDCI) unveiled the phygital format of the ongoing Lotus Make-up India Fashion Week (LMIFW) Spring-Summer 2021.
Replacing the front rows with virtual settings, this sartorial soiree is all set to take place between October 14 to October 18, 2020.
RAJESH PRATAP SINGH
The first-ever phygital edition of FDCI's #LMIFWSS21 opens with designer @rajeshpratapsinghworks The designer showcased his collection 'Fall. ing. 2020" in new immersive format. The collection is a contemporary edit with bright pastel hues and an extensive use of hand block printing techniques. @pratapworks @lotus_herbals @dlfemporio @the.chanakya #LMIFW #FDCIGoesDigital
The first-ever digital edition of the LMIFW SS21 opened with what can only be described as a hard act to follow thanks to veteran designer Rajesh Pratap Singh. The collection titled "Fall. ing. 2020" was an honest representation of the impact of coronavirus on our reality and fashion sensibility. Singh, known for his unique style has used layering in this line-up which comprised of jackets, shirts, kurtas, dresses in bright pastel hues and classic whites.
The first-ever phygital edition of FDCI's #LMIFWSS21 opened today with designer @rajeshpratapsinghworks. The collection is a contemporary edit with bright pastel hues and an extensive use of hand block printing techniques. Signature pintucks and his classic whites make an appearance as well. @lotus_herbals @dlfemporio @the.chanakya #LMIFW #FDCIGoesDigital
The film opened on a dark and somber note with models surrounded by oxygen cylinders in a desolate setting, the clothes in muted tones of grey, green and mustard depict a world taken by surprise and sadness. Cut to Pratap's signature pintuck style in structured silhouettes, models featured pristine white dresses, jackets and kurtas with an almost eerie resemblance to hospitals and lab coats.
The designer also took a moment to reflect on mental health and people bereaving the loss of loved ones, reflected in metallic tones. Lastly, a portrayal of what the world is holding on to - hope, represented in colourful ensembles featuring hand block prints, surface techniques, handloom over glass cotton and silk satins in shades of lavender, pinks and red. The oxygen cylinders now painted with colourful pictures representing the artisans and craftsman, the unseen faces behind 'Make in India' and the backbone of the fashion industry. The designer ended his video with a tribute to the karigars (artisans) and also pledged to contribute part of the sale proceeds to a CSR Foundation for supporting Indian craftsmen displaced due to the pandemic.
NITIN BAL CHAUHAN
Inspired by the events of the Jallian Wala Bagh Massacre, designer Nitin Bal Chauhan unveiled his collection ‘NAEVUS.
As the theme goes, this collection featured colonial references and military detailing depicting the bygone era.
Fancy Victorian cuffs and collars along with statement sleeves, 3D embroidery work, exaggerated headgears along with sheer veils were a prominent part of his collection.
The color palette ranged from soothing pastels to roaring reds, bewitching blacks and chain-mail ensembles.
Titled ‘Circle Back,’ Namrata’s fashion film presented contemporary silhouettes with modern interpretations.
Delicate embellishments, fancy feathers and furs were a prominent part of her collection. The collection also focused on layering along with good old ruffles and exaggerated sleeves.
Embellished pantsuits, breezy separates, chic midi dresses and striking co-ord suits some noteworthy looks from her collection. Starting off as subtle whites and pastels, the colour palette shifted towards bold tones of gold and black.
Take a look at the other collections from Day 1:
PAYAL JAIN’S HOLY SCRIPT
DHI’S MIRROR ME
VAISHALI STUDIO'S REBIRTH
Day 1 of LMIFW was indeed high on glamour with the right amount of drama, storytelling and an overall impact. Can’t wait for Day 2 already!