We have been witness to the whole controversy, where the world of social media has accused Anushka Sharma’s clothing label Nush of copying designs. But we do think all concerned are making a mountain out of a molehill… C’mon, it’s not like we’re talking stealing nuclear secrets here!

But amidst the plagiarism row, Operation Damage Control continues and now a statement has been issued by Anushka's business partner, Suditi Industries, which reads:
“We have just got to know about the discrepancies in some designs of our brand NUSH and we are taking strict action about the same. Our process at Suditi Industries was that the entire responsibility of designing and procuring samples was at our end and we have recently realised that some of our procured designs from the Chinese manufacturer were being available elsewhere too. This not only is a serious design and procurement process lapse from our design and procurement team but also a breach of trust by the manufacturing company in China with us. We are taking serious action, internally and externally, against this breach of faith."

“As we have realised now, few of the designs that we bought from the manufacturer were further produced and sold on a Chinese website. This is a clear breach of business practice implemented by this manufacturer and we are determined to take this up with our business agents.

“We would also like to mention that some of the designs highlighted just have commonalities with prevalent fashion trends and are not copies as mentioned. We, along with our partner Ms. Anushka Sharma, are also ensuring that these specific designs are not put on floor and we will discard them from our range."

“We would also like to take this opportunity to mention and clarify that our business partner Ms. Anushka Sharma was never part of our designing and procuring process. She was only involved in advising us on the styles that could go on the floor based on her personal style and sensibility for which she had dedicated a lot of her time and effort. We pride ourselves in partnering with someone known for her credibility, honesty and values she brings to the table as part of her imagery and more. We are committed to bringing the best of designs, at the best prices to the Indian consumers.”
Much ado about nothing, we think!