Holi Moly! Now Ranveer will party hard with Pharrell

By Nichola

on March 01, 2018

So yes, it is a business association of sorts but it also includes large dollops of pleasure!

All eyes are on the upcoming Holi bash that Ranveer Singh will host for ‘Happy’ singer Pharrell in Mumbai. It will be the perfect chance to give the American sensation a taste of the fun Indian festival of colours.

Apparently, the plans fell into place as Pharrell is visiting India to launch his new clothing line, which is inspired by the festival of colours, Holi. Given that Ranveer is also an ambassador of the same brand, a bash hosted by the hottest B-town star for the international sensation was a no-brainer.

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The event will see Ranveer and Pharrell playing Holi together, and excitement levels are bound to soar.

The organisers, of course, are rubbing their hands in glee at this marketing coup of sorts, and intend making the most of it. The Holi event will bring together two of the biggest names in the entertainment industry and it will be harnessed for all its worth. While Ranveer has a huge following across the country and is a youth icon, Pharrell too has a large presence in India.

It has been revealed that the teams are set to use their strong social media presence during the event to popularise the Holi party and make it a blockbuster success.
Ranveer Singh has become a favourite among popular brands for endorsements. His fearless fun image and flexibility when it comes to experimenting with both brands and films, has made him a hot choice for youth-related brands.

According to Forbes top 100 celebrities list for 2017, Ranveer Singh made Rs.62.63 crore during the year, largely via his popular brand endorsements. He stood at 10th position on the list.

Incidentally, the actor has revealed that if he didn’t make it in films, he would be working in advertising as a copywriter. In fact, he has even worked as a copywriter in his early days with ad agencies Ogilvy & Mater and JWT, and has a good understanding of how the industry functions.

He currently earns approximately Rs.3-4 crore per endorsement deal. However, with his brand value soaring post his recent hit, Padmaavat, that figure could well be further enhanced.

All the more reason for this hottie to party hard this Holi!