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Watch: Alia Bhatt takes on her Raazi character in real, spies on cinema goers

Alia Bhatt is all set to become a spy in Meghna Gulzar’s next film called Raazi. This is probably going to be her most powerful performance as she is the biggest star in this movie and the film rests on her able shoulders. The actress who plays an Indian spy in the film got into the skin of her character and decided to spy on the oblivious moviegoers. In a promotional marketing campaign, in partnership with FB and PVR, Alia spied on theatre audiences watching the trailer of the movie on screens and appeared on a two-way Facebook live.

Alia’s two-way Facebook Live gave her the opportunity to interact with the audience as they both could see each other. However, this did surprise the audience as many of them tried to look around the theatre hall to try to spot Alia. The trailer of Raazi was played on screen before the film and post that Alia appeared on the big screen and interacted with the members of the audience.

RECOMMENDED READ: RAAZI: ALIA BHATT AND MEGHNA GULZAR DECODE THE CHARACTER OF SEHMAT

This activity was done in the theatres of three cities namely – Kolkata, Delhi and Mumbai while Alia was sitting in the office of Dharma Productions in Mumbai. Alia interacted with the audience and asked their opinion on the trailer and whether it intrigued them to go and watch the movie once it releases. The members of the audience were thrilled with this novel idea of promoting a film and said that they are looking forward to watching the film on the silver screens.

Watch Alia spying and interacting with the audience here:

https://www.youtube.com/watch?v=E5m2FB4zZ34

Apart from Alia, Raazi also stars Vicky Kaushal, Jaideep, Soni Razdan and Rajit Kapoor. The movie is directed by Meghna Gulzar and is produced by  Vineet Jain, Karan Johar, Hiroo Johar, Apoorva Mehta and co-produced by Priti Shahan and is slated to be released on May 11, 2018. Alia Bhatt plays the character of Sehmat, a young woman who is married into Pakistan to spy for India at the onset of Indo-Pakistan war in 1971.

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