Kalyan Jewellers has done what many filmmakers could not do. They have roped in Amitabh Bachchan’s daughter Shweta Bachchan Nanda in a heartrendingly adorable ad for their brand. The daughter of Amitabh and Jaya Bachchan has always stayed away from the limelight and refrained from donning greasepaint but now it seems her resolve has shaken up. She appears in Kalyan Jeweller’s latest TV campaign along with her father who is the brand ambassador since 2012.

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The ad film is scripted by L&K Saatchi & Saatchi and is directed by GB Vijay from Sculptors Production. The advertisement will see the father-daughter explore the special bond that they share. The heartwarming TVC will definitely tug at every father-daughter’s heartstrings and they will be able to identify with the emotions depicted in the advertisement. The advertisement narrates the special bond that a father and daughter share while also illuminating the values of trust and transparency that the jewelry brand espouses.

Shweta who is also known amongst her friends as having a keen sense of style and a designer will be the face of many customer-centric initiatives of Kalyan Jewellers. The company has also brought her expertise onboard so that she can curate signature collections for the brand.

Executive Director, Kalyan Jewellers, Ramesh Kalyanaraman said, “We are extremely delighted that Shweta has consented to participate in a Kalyan Jewellers brand TV campaign. We have had a long association with the illustrious Bachchan family, with both Mr and MrsBachchan representing the brand globally. We believe that audience will love to see the film wherein, both, Shri Amitabh Bachchan and Shweta play the role of a father and daughter, in an ad film for the first time. As a brand Kalyan has always celebrated the bonds of family and relationships and the new film epitomizes family values. Shweta’s design inputs will also augment Kalyan’s chic and trendy signature collections.’’

Shweta who is married to industrialist Nikhil Nanda has always stayed away from acting, a profession that her family is a part of. She has recently announced her first book ‘Paradise Towers’ after gaining immense popularity through her articles on social issues, family and current affairs written for a leading newspaper. She has also been approached with the idea of writing another book on her legendary father, veteran actor Amitabh Bachchan. The TVC featuring Amitabh and Shweta will also be shot in Malayalam and Manju Warrier will be playing Big B’s daughter in the advertisement which is expected to air in July.