Talking about the initiative and being a part of the association, Sushant said, “I am deeply honored and extremely delighted to be associated with the think tank of the Indian Government NITI Aayog and I hope to contribute in the best way possible." Kriti was equally happy for him and wrote, “Wooohhhooo!!!! Can’t think of anyone but you to be doing this!!! Happy and proud that u r putting ur knowledge, intelligence and passion in the right decision!” Even Kriti’s younger sister Nupur Sanon appreciated the actor’s association.
Sushant had recently launched a startup named Innsaei Ventures, a tech start-up. It aims to bring socio-economic and developmental transformation through Intellectual Property powered by emerging technologies. Speaking about the start-up the MS Dhoni: The Untold Story actor said, “If you see Innsaei as a successful startup venture, consider my mother and my four sisters as the women entrepreneurs behind its success. I have learnt everything because of them."
Sushant has a lot of lucrative projects lined up. He has Abhishek Kapoor’s Kedarnath opposite Sara Ali Khan, the Hindi remake of The Fault in Our Stars opposite debutante Sanjana Sanghi. He is also slated to star opposite Shraddha Kapoor in writer-director Nitesh Tiwari’s as yet untitled film. The actor also spoke about the fact that he will soon don a producer’s hat and will produce a film this year.