Ranbir Kapoor is on cloud nine after the success of Rajkumar Hirani's Sanjay Dutt Biopic, Sanju, starring him in the titular role. The film has been breaking box office records left, right and centre, right from its first day of release. After edging past Salman Khan’s Race 3 and Bajrangi Bhaijaan, Sanju went onto become the 5th highest grossing Bollywood film of all time with collecting over Rs 300 crore at the domestic market.
Undoubtedly, Ranbir was credited for portraying the role with finesse in the biopic. Now as he basks in the glory of the film's success, a report in a leading daily suggests that the actor has hiked his endorsement fee. After effect of Sanju's success, eh?
“Ranbir has almost doubled his remuneration in the brand space. He is quite popular among the youth. While none of his failures deterred his brand value, his latest hit has only bettered it," reported the daily.
Moreover, buzz is that advertisers are keen to work with Ranbir but he is choosing his collaborations carefully. "His team is clear about what he endorses. Within the next few months, he is likely to shoot for several new commercials,” the source added.
Meanwhile, Sanju raking in this much moolah is significant as it didn't see any big festive release. It was promoted heavily, the two things that seemed to have worked in the favour of the films are Hirani's style of filmmaking and a curiosity to know about the life of Dutt. The excitement that Ranbir's look and his body language created among audience also added to the fervour.
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