YRF’s latest film, Sui Dhaaga: Made in India, starring Anushka Sharma and Varun Dhawan has been grabbing a lot of attention ever since it was announced. Directed by Sharat Katariya, the film is based on the Government of India’s Made In India initiative and celebrates entrepreneurship and the empowerment that self-reliance brings.
The film’s heartwarming trailer is already motivating people to embark on their dreams. Now the makers have begun a series of inspirational videos to honour the local artisans and craftsmen across the country that have created the film's logo in their unique stitching styles. After sharing the journey of Pabiben's Rabari community and glorifying Orissa’s Pipli applique work, the makers have now shared another video that depicts the journey of Sheela and her NGO Shalom that focusses on reviving Tamil Nadu's Toda embroidery.
The official handle of Yash Raj Films shared the video and wrote, "Nestled 7000 ft in the Nilgiri mountains, the Toda tribe is hidden away. Sheela & her NGO Shalom enable their art to reach every part of the world." Take a look:
https://twitter.com/yrf/status/1032150675877244928
The video showcases how the Toda embroidery is famous across the globe for its uniqueness. With about 1600 members of the Toda tribe left in the Nilgiri Hills of Tamil Nadu, only 200 women can do the embroidery. It also shares Sheela's journey of reviving this fading art and how her NGO has been working towards it for the past 25 years with her marketing skills and innovation.
In the video, Sheela is seen speaking how she had to win the confidence of the tribe in order to take their art across the globe and how she empowers them by making them realize the net worth of this limited art form. For the unversed, the Toda embroidery is famous for its unique geometric patterns that are very different from each other. From shawls to bags, the embroidery is now making its way in not just India but internationally too.
Sui Dhaaga hopes to create awareness of India’s culture amongst today’s youth and the impact that it leaves on modern design, fabrics, and fashion at large. It is slated to release on September 28.
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