Actress Diana Penty has been appointed the first India ambassador for global brand Estée Lauder.
The actress will feature in skin care and make-up campaigns across digital and in-store platforms and her first campaign for the brand will debut on December 11.
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"It is an honour to be the first face for Estée Lauder in India. Being the first Indian woman to represent this iconic global brand is a dream come true. I think confidence and inner happiness makes one beautiful and I hope that I can inspire other young women to bring out the beauty in them," Diana said in a statement.
According to Rohan Vaziralli, General Manager, Estée Lauder Companies India, Diana's independence, confidence, sophistication and radiance reflect the modern Indian woman today.