It won't be wrong to say that the brand value of Indian skipper Virat Kohli and Bollywood actress Deepika Padukone has been increasing with each passing day. And it has been proved yet again as the two celebs have grabbed the first and the second spot respectively on the list of country’s most valuable celebs in 2018, as reported by a leading news agency.

In fact, a report formulated by Duff & Phelps, a global valuation and corporate finance advisors, states that Virat’s brand value has seen a surge of 18%, making it worth $170.9 million. He is followed by Deepika, whose brand value stands worth $102.5 million.

[caption id="attachment_164419" align="aligncenter" width="1200"] File photo of Virat Kohli[/caption]

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As we all know that Indian brand endorsements usually fall in the hands of Bollywood's A-listers. But Virat has definitely given a tough competition to them and in fact, has managed to top the list as well. Not to forget, Virat had 24 different endorsements of brands in India by November 2018 and he along with wife Anushka Sharma, endorsed a total of 40 brands. The Indian Cricket team captain was followed by Deepika, who had around 21.

[caption id="attachment_194529" align="aligncenter" width="647"] File photo of Deepika Padukone[/caption]

Meanwhile, after Virat and Deepika, Akshay Kumar and Ranveer Singh stand at the third and fourth places respectively. Other actors including Amitabh Bachchan, Alia Bhatt, Varun Dhawan and Hrithik Roshan, also managed to grab a spot in the top 10 "most valuable Indian celebrities."