Ranveer Singh launches his ‘passion project’ IncInk, an independent record label ‘formed by artists for artists’

By Bollywood Reporter

on March 29, 2019

Ranveer Singh had promised to share something “exciting” and made the announcement on Friday as he launched his “passion project” IncInk in collaboration with filmmaker and music evangelist Navzar Eranee. “Inclusive. Independent. This is the soul of #IncInk - my passion project,” Ranveer tweeted along with a poster.

Of his passion project, Ranveer said on Twitter that IncInk is an independent record label formed by artists for artists and its primary motive is to discover, nurture and promote exciting talents from across India. His tweet features a picture of him with KaamBhari, Spitfire and Slow Cheeta from the "different hoods of India."

Read his tweets:

https://twitter.com/RanveerOfficial/status/1111456655395434496

https://twitter.com/RanveerOfficial/status/1111490855913705472

https://twitter.com/RanveerOfficial/status/1111490838477983745

“We are first starting with launching some really raw, immensely talented, new rap and hip-hop artistes who we believe will be the next superstars of the scene. Rap and hip-hop are the biggest thing happening in Indian music today. This poetry is speaking of a revolution, it is speaking of how India is protesting against class structures, injustice, and social atrocities. It is the voice of India, from the country’s streets that you just can’t ignore anymore. Hindustani rap/hip-hop is telling our nation’s story and reality and we, at IncInk, want to bring out the real poets of our generation,” Ranveer said of IncInk while speaking to a leading daily.

Moreover, Ranveer also said that he intends to use this “platform to give as many artistes, from across the country, a chance to dazzle India with their talent.”

Ranveer Singh, last seen in Gully Boy, is currently training for Kabir Khan’s ’83.