American singer-actress Jennifer Lopez, American baseball star Alex Rodriguez, Bollywood star Malaika Arora and Zumba Fitness LLC have come together to invest in an Indian yoga and wellness start-up called SARVA.
Started in March 2016, SARVA was born as a brainchild of a yogi-turned-entrepreneur, Sarvesh Shashi, when he was 23 years old with a mission to build a global community of physically, mentally and emotionally fit individuals, achieved through yoga, mindfulness, movement and beyond, and to provide for the same through state-of-the-art brick and mortar studios, accessible and interactive technology, and lifestyle products.
Jennifer shared, "I have personally benefited from my regular practice of yoga and believe that it has made a difference to my life both physically and mindfully." The star added, "I believe in its vision and view it as a great common ground for a brilliant investment opportunity along with co-creating and serving a global community."
Malaika spoke about the venture and said, "I have for long been zealously practising yoga and experienced the dynamics of its inner energy and mental equipoise. Six months ago, SARVA and I partnered to start Diva Yoga, a unique studio concept for women only and we are overwhelmed with the way it has evolved. I am happy to look beyond and invest in it, becoming a part of the overall company that comes with a vision of connecting seven billion breaths globally, using finesse and a hi-tech approach."'
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