‘Content is the queen’, says Jackky Bhagnani as he signs Rahi Anil Barve, Vijay Lalwani and Nitin Kakkar for his production house Pooja Films


After shaping the pop culture through their super hit films across 90s and launching some of the biggest stars in Bollywood, Pooja Films has signed talented filmmakers including Rahi Anil Barve, Vijay Lalwani and Nitin Kakkar to build on their brand of high-on entertainment & content-driven films. “Just like in the game of chess, in showbiz too content is the queen and it can move in any direction, changing the game in just one move,” says Jackky Bhagnani, as he prepares to lead Pooja Films into its next phase of growth.

Nitin Kakkar says, "Working with Pooja films has been a wonderful experience, and I am looking forward to my association with Jackky. He is determined to do content-driven cinema and after Filmistaan, I haven’t written anything on my own. I am excited for the film we are doing because it will be written and directed by me." Rahi Anil Barve says, “After Tumbadd's tremendous response by audiences and critics alike, I was expecting Pooja Films to brief me on a similar genre. But Jackky's willingness to explore unchartered territory pleasantly surprised me. A free hand to execute your vision is something that every filmmaker aspires for, and Jackky gives you that freedom, by putting you at complete ease and believing in you."

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Vijay Lalwani adds, "What I like about Jackky is that he’s not just a really warm and approachable person, but he also doesn’t flinch when backing ideas that are new, edgy and that need real courage to support. He doesn’t just put a project together, he goes all out to manifest your vision. And that’s what makes Pooja Entertainment stand out for me."

"Times have never been better for good content, and it excites & challenges me to see great work happening across mediums – be it films, digital or TV. In fact, it is heartening to see some of our films get massive organic hits on the OTT platforms. Just goes to show that our connect with the audience has been intact over the years, and we hope that this bond gets only stronger with our new line up” concludes Jackky.

We couldn’t agree more Jackky, and like they say in showbiz. See you at the movies!

Excitingly, Pooja Films has already announced two big projects this year namely -Coolie No 1 starring Varun Dhawan and Sara Ali Khan, scheduled to go on floors this August and Jawaani Jaaneman starring Saif Ali Khan and Alaia F which is already on floors in London.

(Source: Agencies/Twitter)