Helo, India’s leading social media platform, recently announced its partnership with South Indian International Movie Awards (SIIMA) as its official social media partner, giving Helo users access to live updates from the awards ceremony, which will be held on 15th and 16th August in Qatar, Doha.

Helo continues to partner with the region’s biggest entertainment properties to bring Helo users closer to their favourite stars by sharing event highlights, exciting live moments from the red carpet and exclusive backstage content in 14 Indian languages. As part of the partnership, SIIMA has introduced a special award category ‘Helo Most Popular Celebrity’ for which the voting will be held exclusively on Helo to shortlist the most popular celebrity across 4 languages including Tamil, Telugu, Kannada and Malayalam. The winning celebrity will be selected based on the maximum number of votes on Helo, and will be presented with the award at SIIMA’s Awards ceremony. SIIMA is a revered and most viewed South Indian Film Awards Show. It promises to be an event that movie buffs across the world watch with great enthusiasm.  After creating a stir in the entertainment industry and holding its previous editions in Dubai, Malaysia, Singapore and Sharjah, SIIMA is back with a bang and this time it will be holding its 8th edition in Qatar, Doha.

“Helo was launched to bridge the information gap for the first-time internet users across major Indian languages and to give a platform to the users to discover and consume content in the languages of their choice. Through our partnership with SIIMA, celebrities become more accessible as Helo users will get a chance to access exclusive content in real-time and connect and vote for their favourite stars through the app,” said Chhandita Nambiar, Head of Entertainment Business Development for Helo. The app is currently available in 14 Indian regional languages, including Hindi, Telugu, Tamil, Malayalam, Kannada and more. The app enables users to make new friends, share jokes, tweets, memes, WhatsApp status updates, wishes, quotes, shayari and stay informed with the latest trending news and views of the day. Helo’s machine learning-powered visual platform is specifically designed for Indian mobile users who prefer to communicate in their mother tongues. The app currently has 50 million users, including celebrities, influencers and general users.

(Source: PeepingMoon)