The versatile actor Rajkummar Rao posted an Instagram story asking YouTubers and Influencers to help to launch a new product. Since then, the audience is curious to know what the product is.

The actor started off by positing an intriguing message on his Instagram, saying, "Product hai zabardast, launch ka kar raha hoon bandobast. Any Influencers and friends up for some jugaad? #IndiaKaJugaad". He tagged YouTube sensation Bhuvan Bam, YouTube Vlogger Mumbaiker Nikhil, YouTuber BeYouNick, YouTuber Beer Biceps, Influencer Dolly Singh, YouTuber Rickshawali and TikTok Influencer Manjul Khattar. These Influencers replied back with quirky requests for Rajkummar to promote in barter, being curious about what the product really is. So, are you curious about the product too?

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The product that Rajkummar is actually talking about is the trailer of his new film, Made In China which will be out on September 18. Influencers/YouTube associations have become a new technique of promoting the film to millions of fans online and are truly a win-win situation for both. By tapping into this advantage at the beginning of the campaign, Made in China is definitely setting a precedent.

Dinesh Vijan and Jio Studios present Made in China, a Maddock Films production. Directed by Mikhil Musale, the film stars Rajkummar Rao, Mouni Roy, Boman Irani, Paresh Rawal, Gajraj Rao and Sumeet Vyas. The film is slated to release around Diwali.

(Source: Agencies/Instagram)