Watch: Katrina Kaif and Zoya Akhtar come up with a hard-hitting yet celebratory first marketing campaign for the actor’s makeup brand ‘Kay Beauty by Katrina’


Katrina Kaif has come up with her very own beauty brand named ‘Kay Beauty by Katrina’. Katrina who has been a supermodel and transitioned into films after that is the apt candidate to launch a beauty brand under her name. In the video introductory video about her brand that she shared on her Instagram, she makes it clear that her brand celebrates beauty in all forms. 

Written and directed by Zoya Akhtar, the video is pretty hard-hitting and includes a plethora of women from diverse fields including Katrina, Saina Nehwal, Anaita Shroff Adajania, Kusha Kapila and many more. Speaking about how Zoya and she came up with the campaign, Katrina said, “We wanted to speak to women, we did not want to talk at women but with them, not tell them what we thought but speak with them.  One Sunday, Zoya and I with our girlfriends were talking about and Zoya said that we will write something based on the conversations we’ve had between me and her and come up with what we say about makeup and about women. Zoya read it out and Phalguni was like this is it and I loved it because this is what I wanted to say with Kay Beauty.”

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It's truly a dream which has come into existence so beautifully. Thank you to my entire team, @mynykaa and everyone for helping me achieve much love to all of you from the bottom of my heart.. lastly..always remember, be authentic, be real, be yourself...because #ItsKayToBeYou. NOW OUT IN STORES AND NYKAA.COM (link in bio) @mynykaa @katrinakaif #KayByKatrina #KayXNykaa #MakeupThatKares Thank u to all the beautiful women who collaborated with me on this ... you are all truly Queens! @zoieakhtar @anaitashroffadajania @nehwalsaina @therajakumari @kushakapila @jannatzubair29 @urvashi_umrao @andreakevichusa @sanathampi @priyadarshini.96 @anugrahanatarajan @haima_simoes #Nayanthara #Appoorva #Simone

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Kay Beauty has a stunning collection of makeup for every woman out there to choose from. The brand has released 48 products which include 3 lip ranges, 3 kajal ranges and eyebrow products. The brand has is available on sale online on 

(Source: Instagram/PeepingMoon)