As the nation fights coronavirus pandemic, several Bollywood celebs have come forth to offer help against the disease by donating to several relief funds. In fact, last week, Shah Rukh Khan took measures to aid the state’s first line of defence, medical professionals, and the daily wage workers. Salman Khan too decided to extend help to 25,000-odd daily wage workers of the film industry whose lives have been affected. Ekta Kapoor too offered to forgo her yearly salary of Rs 2.5 crore so people employed at her production house, Balaji Telefilms, don't take a hit.
Now on Monday, Sony Pictures Network (SPN) issued a statement that the group has pledged to donate Rs 10 crore to the Covid-19 relief fund of Ronnie and Zarina Screwvala’s Swades Foundation. By doing so, they will help in facilitatating medical equipment and consumables for Mumbai, Nashik and Raigad, as reported by a leading daily. Not just that, the daily wage workers employed on their shows will get a month’s salary and the group will "support a month’s supply of groceries and household essentials for 50,000 daily wage earners of the Media and Entertainment industry”.
For the unversed, Sony has also waived off the tariff of their channel Sony Pal for two months apart from utilising their advertising inventory for public service announcements.
(Source: Mumbai Mirror)
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