As coronavirus continues to wreak havoc around the globe, eminent figures from all walks of life are urging people to stay safe and indoors within the premises of their respective residence. Playing a pivotal part in helping the country stay positive in such trying times is Eros Now. The premium OTT platform has joined hands with YouTube star and rapper Abby Viral to spread awareness about the pandemic with a musical initiative titled, 'Rap of Hope'.
Already going viral on the internet, the song is being shared by several media portals and receiving immense love. As announced by the honourable Prime Minister, the lockdown is extended until May 3 and in such times, this Eros Now musical will pay gratitude to the hardships of the authorities, police, medical staff and sanitary workers.
Lockdown's got you feeling blue?
Here's @abbyviral to get us pumped up with this spirited rap anthem and a meaningful message of hope!Artist: @abbyviral
Lyricist: @ranjeetdhandwar
Music composer: @jahaanshahmusic#ErosNow #Coronavirus #Covid_19 #StayHome #StaySafe @PMOIndia pic.twitter.com/LQ8jdesVk9— Eros Now (@ErosNow) April 14, 2020
The song which has been released across social media platforms of Eros Now, incorporates important instructions from the Prime Minister - Narendra Modi. Penned by lyricist Ranjeet Singh Dhandwar, the captivating piece of content captures the YouTuber conveying a detailed list of crucial Do’s and Don’ts at the time of the lockdown. With astute lyrics, the musical inspires the viewers with a message of being pragmatic, coming together beyond social stigmas, and taking necessary precautions to protect loved ones at the time of crisis. ‘Rap of Hope’ ends with a key message, ‘Save The World, Do It Together’. The music for the song is produced by the talented Jahaan Shah.
According to a report by App Annie, Eros Now has extensively contributed in keeping viewers engaged and entertained with its #StaySafe campaign wherein consumers can access two months of free Eros Now subscription for those who subscribe to the premium OTT platform prior to the 21st of April 2020. “Since inception, our endeavour has been to both to entertain and educate the audience. We are glad that we are able to contribute our bit to the society by bringing forward to our viewers world over a simple and relevant message via the medium of social media. We truly hope that our initiative brings positivity and a ray of hope in people's lives,” says Ridhima Lulla, Chief Content Officer, Eros Group.
Taking note of this special non-profit initiative by Eros Now, let’s hope Indians all across the globe will have their fighting spirits alive and shall emerge stronger than ever in the battle against this global health calamity.
(Source: Agencies)
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