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Watch: SRK’s former publicist Mandvi Sharma talks about transforming actors into a brand; celebrity photographer Viral Bhayani spills the beans on paparazzi culture in India

Bollywood is a place where every Friday a star is born and sometimes a star is brought down from his or her pedestal. Gone are the days when celebs where unapproachable and people thronged to get a glimpse of them, today with the advent of social media they have become more accessible and less of an enigma.

Bollywood publicist Mandvi Sharma who used to handle Shah Rukh Khan and celebrity photographer Viral Bhayani spill the beans in an interview with a news channel about who really holds the power in the Hindi film industry. They discuss their respective roles and where they fit into the entire jigsaw. They spoke about how stardom is evolving and how much control talent managers really have.

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Viral and Mandvi revealed how they respectively help to create the image of stardom and what goes on when a star is papped by the paparazzi. They also focused on how an actor becomes a brand through the help of their publicist and the paparazzi. 

Watch the full interaction here:

(Source: YouTube)

 

 

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