Sonu Nigam unveiled his music label on the occasion of his birthday on Thursday. The singer will release his new single, Rudrashtakam, under his label, I Believe Music, on July 31. The song marks his return to the spiritual genre.

"I Believe Music has been something that I have been working on for a while now but due to various work commitments, it was slightly delayed. Now, with the resurgence of independent music, I believe it's a good time and Rudhrashtakam is an ideal and auspicious beginning," said Sonu.
 

 

 

 

 

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' An auspicious beginning of our music label "I Believe Music " with the divine release of Rudrashtakam stotra . Releasing all over tomorrow. Singer - Sonu Nigam Lyrics- Traditional/Sant Goswami Tulsidas Music - Sonu Nigam Curated by - @tlcmymusic - Shri Parthiv Hariyani Special thanks to Abhinav Upadhyay ji @php_indouk Label - @labelibelievemusic Exclusively Marketed & Distributed By Global Music Junction @global.music.junction Digital strategy - @zenilhd Business of Ideas PR - @p2communication Album creatives - Mindsketch Video creatives and execution - Vipin Parashar @shiningfilms

A post shared by Sonu Nigam (@sonunigamofficial) on Jul 30, 2020 at 6:01am PDT

RECOMMENDED READ: You might soon hear about suicides in the music industry: Sonu Nigam requests music companies to be kind to newcomers

 

 

 

 

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'I Believe Music' is a culmination of a vision that we had a decade back and now the time has come that we bring to you our very own Music Label @labelibelievemusic that strives to achieve excellence and contributes to the music industry in a broader perspective. #ibelievemusic

A post shared by Sonu Nigam (@sonunigamofficial) on Jul 29, 2020 at 11:17pm PDT

For some time now, Sonu has been quite vocal in his allegations about the high-handed attitude of music labels in their dealings with artistes. He has accused that the Indian music industry is run like the mafia. He has also appealed to music companies to be a little kind towards newcomer artistes, saying otherwise more people would commit suicide.