Siddharth Anand is one of the most successful young filmmakers in India today. The writer and director gave India WAR last year, the biggest grossing film of the year! On the 15th anniversary of his first film, Salaam Namaste, Siddharth has now opened up on how his unconventional romantic comedy was often hailed as way ahead of its time! The film starred Preity Zinta and Saif Ali Khan and became quite famous amongst youngsters.
Siddharth said, “I think Salaam Namaste was dealing with an issue which was taboo or not spoken about but very much prevalent whether in India or with Indians outside. It felt like it's ahead of its time, but the thing is that there was no deliberate attempt to do something that is scandalous or trying to do something different. I also felt it once the film was releasing and we promoted it about live-in relationships, that is when it actually hit me that we were dealing with something which is very new!”
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He added, “I never attempted this to do something different or new. It was just something like, ya they are sharing the rent, and now they have started seeing each other, so they are going to move from 2 rooms to 1 room. That's living in. So, it was organic, nothing to be scandalous about, that I wanted to do something new and cool. It was very organic and that is where I think we scored. We didn't try too hard and it wasn't in your face. That is why it started a very important conversation in our society about Indians living in without getting married.”
With Salaam Namaste, Siddharth also marks 19 years of a very successful creative collaboration with YRF! He said, “With Salaam Namaste now it's been 15 years of my journey as a director. My journey with YRF is longer, I started working with YRF in 2001. So, it's going to be 20 years that I'll be working with YRF. People say it's like a family, home banner, everyone says that, but it is so true. I think it stems from the top, Yashji and Adi and Uday, how they make you feel, they make you feel one. They make you feel equal. That's what I felt when I came in 2001. I was actually taken aback with the kind of equality as an assistant. I was an assistant and the kind of equality that we had; like Adi used to take us for lunches on Saturdays. I mean we were assistants, we look up to Adi who is like God of Indian cinema, who's made the biggest Indian blockbusters and he was aspirational for us.”
He added, “It just made you respect him so much more. It is so strange that when he gives you the sense of equality, you kind of respect him more. So, he becomes more aspirational for you when he is actually trying to treat you like an equal. It is a very strange phenomenon and I think there is nobody else in the industry that does that. In the industry, there is so much insecurity, so much competitiveness. When you enter YRF, everybody is equal. No matter who you are, you end up respecting the peon, you know them by their names, you take their first names and call them, you give them that sense of equality. That all stems from how Yashji, Adi, Uday have treated everybody in the company. You feel you're at home because when you're at home everyone's equal and that's how you are at YRF.“
