When it comes to helming content which hits hard yet stirs an unsaid emotion in the audience, filmmaker Amit R Sharma is known to never hold back. Testimonial to his art of filmmaking is his National Award-winning directorial Badhaai Ho! The multi-talented storyteller has yet again weaved magic and cinema together as he released his recent Ad as part of a campaign for Facebook. What makes this ad film stand apart from others is the sentiment of togetherness. The message of the ad film emphasises on the importance of coming together in tough times and working things out for a better tomorrow. It also shows how good intent and right actions can bring people together and win over every situation.
The eight-minute long ad film, which is produced by Amit's production house Chrome Pictures, has touched the audience's heart on a deeper emotional level. Chrome Pictures is known for its class apart content and popular ad films. The advertisement for Facebook, spoke of how the pandemic of COVID 19 and the lockdown has affected the livelihood of lakhs across the country. The ad film which is part of Facebook's "More Together" campaign, shows the example of a small business in town of Amritsar and how through the right message and platform of Facebook, it gave employment to more people, who had been derailed because of the pandemic.
Taking a page out of the reality which the country is facing, Amit seems to project the exact sentiments through the beautiful advertisement. However, in the end, it showcases the spirit of Diwali, bringing joy and how through the social media platform, the right help can reach those in need.Besides being shared by many followers and well-known personalities, the advertisement has got a great response on its social media channels.
Talking about what went behind the making of , the advertisement, Amit says, "When the creatives Pallavi Chakravarti & Neeraj Kanitkar from Taproot Dentsu approached me with this beautiful concept, I thought to myself I have to do this film. The virtue of service and unconditional love with no expectation in return is as timeless as human existence. It is one of the basic values and principles that we learn as we grow in a society, helping and nurturing each other building a strong foundation for the future, and that has kept us going for so long. Because it is just so relevant today. Character is a virtue of hard times, and I believe that to be true, it is the storms that make trees take deeper roots. I know how people feel and what they are going through, I understand this because I have been working closely with them through the Phool Versha Foundation. All I have done is implemented my learning to the film. I truly believe we can do more together."
(Source: Agencies)
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