Zindagi Na Milegi Dobara backed by Excel Entertainment, directed by Zoya Akhtar and written by Reema Kagti and Zoya Akhtar, received immense love and appreciation from all quarters and generations, especially with urban audiences. The big-ticket entertainer shed light on modern-day relationships, both romantic and familial and had huge appeal with urban audiences, who related to the characters and plots. The 2011 film, which starred Hrithik Roshan, Abhay Deol, Farhan Akhtar, Katrina Kaif and Kalki Koechlin, was mostly shot in Spain. The film then went on to be included as a case study for a course in marketing management in Spain.
The marketing course shows Spain as a product and attributes how the film has increased the country's tourism by 65 per cent. According to the case study the film played the role of a travel brochure of Spain which gave a boost to tourism in Spain post its release. ZNMD as seen by the Spanish authorities is a typical example of how effective countries brand positioning should be done within films, a thing which gave Spain a lot of business, no doubt.
11 years ago a star walked into our lives#11YearsOfZNMD #ZindagiNaMilegiDobara pic.twitter.com/rysHJgMrs3
— Excel Entertainment (@excelmovies) July 15, 2022
With the film, Zoya Akhtar and Reema Kagti are one of the strongest voices of Pop Culture, who come up with stories appealing to urban audiences. The duo has given us content that is not only relatable but also holds a true mirror to the urban society. Their vivacious venture, Made in Heaven intends to tear a hole in the utter romanticisation of this custom. The duo has brought unique stories which are shot with international standard of storytelling, creating a massive appeal to the urban audiences.
#11YearsOfZNMD @iHrithik @AbhayDeol #KatrinaKaif @kalkikanmani #ZoyaAkhtar @kagtireema @ritesh_sid @excelmovies @tigerbabyfilms pic.twitter.com/UKTxZcuYfK
— Farhan Akhtar (@FarOutAkhtar) July 15, 2022
ZNMD has not only added a completely new chapter to Bollywood’s history but has also made it one of best and most memorable ones. They bring a high dose of flavour and essence of the Indian urban culture. Zoya Akhtar and Reema Kagti along with Excel Entertainment has an exciting slate ahead including Made in Heaven 2, Jee Le Zara, Kho Gaye Hum Kahan, and Dahaad amongst others.
(Source: Agencies)
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