Recently the media was abuzz with the news that Vicky Kaushal has been replaced as the brand ambassador of a popular soft drink brand by Vijay Deverakonda. The soft drink brand is also endorsed by Shah Rukh Khan. However, this is far from the truth as the soft drink brand has refuted any claims of Vicky being replaced by Vijay; instead the company reiterated that they signed both the actors for their brand and they continue to partner with it.
In an official statement the beverage brand said, “Our iconic homegrown brand Charged by Thums Up continues to partner with Vicky Kaushal and Vijay Devarkonda as its brand ambassadors in India. Their popularity, persona, and achievements exemplify the brand's core values of displaying unwavering tenacity in the face of adversity while bringing forth uninterrupted entertainment through a delightful display of action.”
Apparently, Vicky is the national brand ambassador for the beverage brand and continues to be associated with it while Vijay also is the face of the product.
NEW Soft Drink "CHARGED" by @ThumsUpOfficial Is Launched & New Brand Endorsement by
THE #VijayDeverakonda .@ChargedbyTU Is Available In Market Now#GetYourChargerNow@TheDeverakonda || #LIGER#Charged #Thumsup pic.twitter.com/BCs31vVfR6
— Vijay Deverakonda FC North™ (@VDFCNorthOffl) July 27, 2022