Shah Rukh and Gauri Khan's son Aryan, who recently wrapped his first project with Red Chillies Entertainment, is now an entrepreneur. On Tuesday, Aryan Khan announced in an Instagram post that he is launching a "lifestyle luxury collective" brand.
The 25-year-old is planning to launch a premium vodka brand in India along with his partners. For this, he and his partners have tied up with the world’s largest brewing company. Aryan wrote in his announcement post, "It's been nearly 5 years since the conception of this lifestyle luxury collective. D'YAVOL is finally here."
A Mint report stated that Aryan and his two partners--Bunty Singh and Leti Blagoeva--are planning to launch a premium vodka brand and expand into the brown spirits market later. For this, they have launched a company called Slab Ventures, which has partnered with the local arm of Anheuser-Busch InBev (AB InBev), the world’s largest brewer, for distribution and marketing purposes. Talking about his business venture, Aryan told Mint, “We thought there was a kind of a void in the current space. And when there’s a void, there’s an opportunity, and I think businesses are all about opportunity.”
Last week, taking to Instagram, Aryan had announced that he would be making his entertainment debut as a director and showrunner of a series he has written. The announcement was met with congratulations from all sides, including his superstar-father Shah Rukh Khan.
(Source: Instagram/Mint)
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