The makers of Aditya Roy Kapur and Mrunal Thakur starrer Gumraah announced that the teaser of their film will be out on March 1 but on 1st March they launched a poster from the film. This move of the makers confused the fans and intrigued them to know and question what is going on in the minds of the makers of the upcoming thriller.
The ideology of the promotional campaign was to mislead the masses by promising to release the teaser of the film but to confuse them with a new poster. This unique idea indeed worked and sticking to the title of the film actually made the fans ‘Gumraah’. Many fans commented with excitement about how they can’t actually wait to see what the film holds and how they actually fell for the misleading trap by the makers, exciting them even more to watch the film.
Feeling deceived? You trusted too easily.
Let’s wait a little longer for that which is worth waiting for.
#Gumraah Teaser Out soon.In cinemas from 7th April 2023. #AdityaRoyKapur @PintoVedika #VardhanKetkar @RonitBoseRoy @MuradKhetani #BhushanKumar pic.twitter.com/qDjNQjrbPc
— Mrunal Thakur (@mrunal0801) March 1, 2023
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Helmed by debutant director Vardhan Ketkar the film is being produced by Bhushan Kumar’s T-Series and Murad Khetani’s Cine1 Studios. GUMRAAH is to release in cinemas on April 7, 2023.
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