Shah Rukh Khan has been extensively promoting his son Aryan Khan's luxury streetwear, D'yavol X. The limited edition collection went live on the website yesterday at 7.30 pm (India time). As expected, fans of the superstar thronged the site to pick up a piece from the luxury wear collection. However, upon opening the website, people scrolled to notice the exorbitant prices attached to T-Shirts and jackets.

A duck-printed white T-shirt, worn recently by celebrities like Alia Bhatt and Ananya Panday, costs Rs. 24,400/- as indicated on D'yavol X's website which crashed for a bit before going live once again. A black sweatshirt with X printed in red was made available to buyers for Rs. 45,500/- whereas each piece of a leather jacket called Signature X, worn by Shah Rukh on promotional posters, was sold at Rs. 200,555/-.

Shah Rukh is actively involved in his son's venture. Right from featuring in the first teaser of D'yavol X to being the face of the brand with Aryan, he left no stone unturned in creating the right buzz around the luxury streetwear brand.

Did you manage to buy a piece of luxury wear from D'yavol X? 

(Source: D'yavol X website)