Allu Arjun is all set to inaugurate his new venture, AAA Theatres in Hyderabad. The theatre chain will be open to the public from June 16. The first film to screen at AAA Theatres will be Prabhas, Kriti Sanon and Saif Ali Khan's Adipurush. 

Adipurush, directed by Om Raut, is a celebration of Indian culture and heritage. Paying homage to Lord Ram, the film marks the birth of Allu Arjun's theatre chain. So far, the mythological drama has been creating noise and is among the most-anticipated films of the year. 

Adipurush also stars Sunny Singh and Devdatta Nage. The film is produced by T- Series, Bhushan Kumar & Krishan Kumar, Om Raut, Prasad Sutar, and Rajesh Nair from Retrophiles.