Sonam Kapoor Ahuja will be exclusively managed by the boutique agency YRF Talent, known as the star-makers of our times. Having historically managed incredible actors like Rani Mukerji, Anushka Sharma, Ranveer Singh, Ayushmann Khurrana, Bhumi Pednekar etc., the team will now focus on shaping ‘Brand Sonam Kapoor’ locally and globally.
This development makes Sonam the first actress YRF has signed whom they did not launch. YRF Talent is also managing young actors like Sharvari and Ahaan Panday - two fresh faces touted to be future stars of India. Sonam’s return will begin with two tentpole projects, details of which are currently under wraps.
Sonam is loved by people across generations due to her relatability. She always stood up to raise her voice on important social issues and is an ally of the LGBTQIA+ community. The actress is also India’s biggest fashion star globally and is known to have revolutionized India’s pop culture through her incredible fashion game.
YRF Talent will work closely with Sonam to craft a disruptive brand identity, which stands for all things cool — from the choice of her films to her natural synergy with the biggest global fashion and luxury brands, to her life choices as an independent-minded working mother. She has been supportive of women in the workplace, making her a champion of women and their rights.
Prithwish Ganguly, Vice President - Talent & Communications Strategy, confirmed this development saying, "It is exciting to join forces with Sonam Kapoor as she charts her path to return to the movies. Sonam is a unique and a very exciting brand. We are delighted to onboard her as an artiste that we will manage exclusively and curate her brand strategy globally."
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