Vyjayanthi Movies, the esteemed production house behind the highly anticipated sci-fi drama Project K, is set to make a groundbreaking debut at the prestigious San Diego Comic-Con. But even before its debut at the SDCC stage, the poster made it to the very famous Times Square.

In a thrilling build-up to the film's grand launch, the iconic billboards of Times Square, USA, lit up with the enigmatic poster of Project K. This dazzling display will serve as a precursor to an exclusive and spectacular preview of the film at San Diego Comic-Con on July 20. With the hashtag #WhatIsProjectK generating curiosity and excitement, fans eagerly await this unveiling, ready to embark on an extraordinary cinematic journey

Yayyyy #Prabhas#ProjectK Takes over #USA

Witness the first glimpse on July 20th.#WhatisProjectK pic.twitter.com/7Of4S4Zn0M

— Prasad Bhimanadham (@Prasad_Darling) July 17, 2023

Directed by Nag Ashwin, Project K boasts a star-studded cast featuring some of the biggest Pan-India stars, including the legendary Amitabh Bachchan, Kamal Haasan, Prabhas, Deepika Padukone and Disha  Patani. This unprecedented collaboration of talent has generated immense excitement and anticipation among fans.