Karan Johar's directorial Rocky Aur Rani Kii Prem Kahaani has proved to be one of the most anticipated films of the year. Starring Alia Bhatt and Ranveer Singh, the film is all set to release on July 28. Marking the directorial return of Karan Johar after Ae Dil Hai Mushkil, which was released back in 2016, the film vows to be a fun-filled family entertainer.
Currently, the promotions of the film are going on in full swing. The cast has been doing several activities to make sure that the film reaches a large mass of audience. Ahead of the release, sources say Rocky Aur Rani Kii Prem Kahaani has recovered 90% of its investment from the sale of satellite, digital, and music rights.
The film is made on a production budget of Rs 160 crores and a further 18 crores was spent on print & publicity. This takes the total Cost of Production (CoP) of the film to a staggering Rs. 178 crores. According to the sources, the film has received 80 crores for its digital rights from Amazon Prime Video and Rs. 50 crores for its satellite rights from Colors channel.' While reportedly Rs. 30 crores has come from the sale of its music rights to Saregama. In total, the recovery cost stands at Rs. 160 crores so far.
Looking at the recovery, we can surely that Rocky Aur Rani Kii Prem Kahaani is in safe hands, commercially, and needs to do approximately Rs. 45-48 cr. of theatrical business to reach the breaking point.
Slated for a theatrical release on July 28, Rocky Aur Rani Kii Prem Kahaani also stars Jaya Bachchan, Shabana Azmi, and Dharmendra in pivotal roles.