Karan Johar has witnessed the film industry up, close and personally. Having established a 25-year-long successful career as a director and producer, he knows the brighter and uglier side of the fraternity like nobody else. Recently, the popular filmmaker has been sharing cryptic notes on his Instagram stories. Taking sly digs at undisclosed people and films, Karan is setting social media on fire with his brutally honest comments.

Today, Karan took a dig at filmmakers who choose to follow formulaic stories to ensure box office success. Sharing his opinion on the nature of the ticket counter, he wrote, "Bada scale chahiye toh wo banaao. Action chali. Action banaao! Love story chali toh love story banaao! Chick flick hit hui toh wahan jaao! Mausam har hafte badalta hai... conviction har hafte marta hai! Box office hai bhaiya, Instagram reel nahi... 30 second ki trending mein reh jaaoge wahin ke wahin. (If a big scale project works, make one, Action films works, make action. If a love story does well, make a love story. If a chick flick is a hit, make that. The weather changes every week. It's box office, not a 30-second Instagram reel.. that will remain in trending)."

Karan returned to direction last year with Ranveer Singh and Alia Bhatt's Rocky Aur Rani Kii Prem Kahaani. It was his 7th directorial and the filmmaker completed 25 years also. He will be bankrolling the upcoming films, including Kill, Mr & Mrs Mahi, Bad Newz, Sunny Sanskari Ki Tulsi Kumari among several others.