Jackie Shroff has been in the film industry for decades and never fails to impress the audience even now.

Recently, the actor moved to the court in infringement of his personality traits, demanding for the trademark rights on
the word 'Bhidu’ for which he is well known.

As per the statement of the counsel, it has been mentioned, "Jackie Shroff is so well known. People will think it is endorsed by him. He has a certain marketability to his name. It can't be done without his consent."

There has been a high misusage of the same over the last few years and in recent especially after the introduction of AI.

Source: NDTV