Vikrant Massey's "12th Fail" is making waves as it enjoys simultaneous success both in theaters and on OTT platforms. This dual presence is a testament to the film's compelling storyline and Massey's exceptional performance, resonating strongly with audiences across different viewing platforms. By seamlessly transitioning between the big screen and digital streaming, "12th Fail" underscores the timeless truth that captivating content will always find its audience, regardless of the medium. In an industry constantly evolving with new distribution models, this achievement reaffirms that quality storytelling remains the ultimate victor, showcasing Massey's prowess as an actor and the film's undeniable appeal to viewers everywhere.

In an era where the divide between cinema and digital streaming platforms seems to widen, a select few films have defied the odds, seamlessly transitioning between the silver screen and the small screen. ‘12th Fail’, ‘Madgaon Express’, ‘Lapaata Ladies’, and ‘Article 370’ stand out as shining examples of this rare phenomenon, entertaining audiences both in theatres and on OTT platforms with their compelling narratives and stellar performances. Let's have a look: 

Vikrant Massey's 12th Fail:

12th Fail, featuring Vikrant Massey in a compelling role, explores the challenges and triumphs of an aspiring IPS officer. IPS officer Manoj Kumar Sharma fearlessly embraces the idea of restarting his academic journey and reclaiming his destiny at a place where millions of students attempt the world's toughest competitive exam: UPSC. The film's simultaneous release in theatres and on OTT platforms highlights its relevance and appeal to audiences of all ages. Vikrant Massey's stellar performance coupled with the film's engaging narrative has propelled it to success on both mediums.

Yami Gautam's Article 370:

Yami Gautam's portrayal in Article 370 has garnered widespread acclaim for its depth and authenticity. The film delves into the lives of young field agent  who is picked from the Prime Minister's office for a top-secret mission to crack down on terrorism and corruption. The subject matter is introduced with finesse, offering audiences a thought-provoking cinematic experience.  With its gripping storyline and intense performances, the film has managed to captivate audiences across both theaters and OTT platforms. Its success further solidifies the notion that quality content knows no boundaries and can resonate with audiences regardless of the platform.

Kunal Kemmu's Madgaon Express:

"Madgaon Express", produced by Excel Entertainment, and directed by Kunal Kemmu takes viewers on a fun ride of three childhood friends to fulfill their dream of going to Goa together. However, the exchanged travel bag changed the trip to completely off track. Every character got their deserved screen time and the theme of the movie correctly stands on its genre.
Extremely well-written characters, a tight screenplay, fantastic performances, great attention to detail and nuances,and a really immersive, real style of filming engage you from the first scene to the last.

Kiran Rao's Laapataa Ladies:

Directed by the acclaimed filmmaker Kiran Rao, Laapataa Ladies is a testament to the power of storytelling. This film follows the lives of a diverse group of women navigating through the complexities of modern society. With its engaging narrative and strong performances, Laapataa Ladies has managed to capture the hearts of audiences both in theaters and on OTT platforms.