Taylor Swift's latest album, 'The Tortured Poets Department,' has taken Mumbai by storm as buses adorned with its posters dotted the city streets. The images, circulated online, ignited a flurry of delighted responses from Swifties.
On May 15, The Taylor Swift Society fan page on X shared multiple images of buses featuring posters of 'The Tortured Poets Department.' One bus even sported a QR code linking directly to the new album, adding an interactive twist to the promotional campaign.
Meanwhile, Swift's European leg of the Eras Tour kicked off in Paris on May 9, marking the first-time fans were treated to live performances of songs from 'The Tortured Poets Department.' Among the newly unveiled tracks were 'But Daddy, I Love Him,' 'So High School,' 'Who’s Afraid of Little Old Me?' 'Down Bad,' 'Fortnight,' 'The Smallest Man Who Ever Lived,' and 'I Can Do It with a Broken Heart.'
Swift's decision to include Mumbai in the promotional blitz hints at the global reach of her music and the fervent anticipation surrounding her latest release.