Ajay Devgn starrer Auron Mein Kahan Dum Tha was eying for a theatrical release on July 5, 2024, however, the latest reports surfacing in media suggest that the makers are pushing the film to a later date in the month. Kalki 2898 AD has taken over cinemas with its super success and this could be a reason for Neeraj Pandey’s mature love story to be pushed.  This indicates that "Kill" will be the only Hindi release of the week. Produced by Dharma Productions and Sikhya Entertainment, it has garnered positive reviews from its festival screenings. On the Hollywood front, "Despicable Me 4" will aim to attract audiences in theaters.

A source close to the development revealed “Kalki 2898 AD had a strong weekend and is holding very well on the weekdays as well. Hence, it is also expected to perform well in the second weekend. If Auron Mein Kahan Dum Tha releases this Friday, it'll lead to screen-sharing issues and both films will be affected. And the exhibitors, too, would have suffered. Hence, in the larger interest of the trade, Auron Mein Kahan Dum Tha has been postponed."

On asking when Auron Mein Kahan Dum Tha will make it to the theater, the source responded, “The makers will take a call soon. It'll mostly come in the second week of July. It is said that the makers are also eyeing August 2.” An exhibitor said, “It’s good that Auron Mein Kahan Dum Tha gets pushed. This Friday, it would not have done as per its potential as Kalki 2898 AD is unstoppable.”

Another theatre owner, said, “We were all requesting the industry to release films in April and May. Our pleas fell on deaf ears. And now there are multiple releases every week. We hope the industry realizes the importance of spacing out releases so that such a situation can be averted.”

Auron Mein Kahan Dum Tha features a talented ensemble cast including Ajay Devgn, Tabu, Jimmy Shergill, Saiee Manjrekar, and Shantanu Maheshwari. It is helmed by Neeraj Pandey, who also penned the script, with music composed by the Oscar-winning M M Kreem. Produced by Panorama Studios and Friday Filmworks, the film has not finalized a release date yet, it is awaited when the love thriller will open in cinemas.