Renowned filmmaker Rajkumar Hirani, known for his unforgettable masterpieces like 3 Idiots, PK, Sanju, the Munna Bhai franchise, and more, brings his perspective and experience, reinforcing its goal of honoring true talent and hard work. With a strong dose of comedy and a high emotional content, Hirani's films frequently tackle a variety of important social concerns, including relationships, self-conviction, reforms, and middle-class aspirations.

“The realization that credibility matters is a good start,” says Hirani. He believes that acknowledging that credibility matters is the first step towards restoring faith in the awards process. Even though he rarely attends awards shows, focus on credibility convinced him to be a part of its advisory council. This realization sets the foundation for a trustworthy and respected awards show.

Rajkumar Hirani a part of the esteemed advisory council of The Times of India Film Awards OTT Edition 2023, stated “I feel there is an effort being made to create credible awards shows, and that effort counts. Coming from someone as big as The Times of India, to realize that awards have lost credibility and there’s a need to reinstate that means a lot.”

Hirani concludes his statement by calling for collective support from the industry and the public, “If someone is making that effort, it should be supported.” His statement encourages everyone to rally behind initiatives aimed at restoring credibility, ensuring that awards shows continue to inspire excellence, continued creativity, and hard work.

Rajkumar's latest film Dunki, starring Shah Rukh Khan was released theatrically on 21 December 2023. Reviews for the movie were mixed to good among reviewers and viewers. With a 120 crore production and marketing budget, Dunki made 470.6 crore in global receipts, making it the seventh highest-grossing Indian film of 2023 and the fifth highest-grossing Hindi film of 2023.