At the launch event for Call Me Bae, Karan Johar made a striking comparison between Ananya Panday’s character Bae and Kareena Kapoor’s iconic role as Poo from Kabhi Khushi Kabhie Gham. The renowned filmmaker proposed that Bae picks up where Poo left off, describing Ananya’s character as a modern, Gen Z evolution of the favourite fashion-forward diva.

Johar made a light-hearted prediction on Poo and Rohan Raichand's futures while speaking at the event, saying, “Rohan Raichand and Pooja Raichand would have had a baby girl. She would be Bae.” He elaborated that Bae is glorious Gen Z 2.0 derivative of Poo. He added that the character embodies a similar spirited attitude. But it includes a fresh modern twist. “Where Poo ends, Bae takes off” Johar explained. He highlighted the continuity between the two characters.

Johar also praised Ishita Moitra the show's creator and her team for crafting series that is not only stylish and entertaining but also filled with depth. Call Me Bae marks Ananya Panday's OTT debut. Johar expressed excitement about the character's journey. He compared it to Poo’s development in Kabhi Khushi Kabhie Gham. In that film, she transitions from a carefree persona to a more emotionally complex role.

The trailer for Call Me Bae showcases Ananya Panday’s character who begins as wealthy socialite in New Delhi. She faces a sudden fall from grace when her financial security crumbles. The story shifts to Mumbai. Bae is forced to adapt to a middle-class lifestyle. She struggles to find her place. The trailer highlights her attempts to adjust. These include applying for a social media journalist position and also depicts her facing the realities of daily life.

Produced by Dharmatic Entertainment Call Me Bae is comedy-drama series backed by Karan Johar, Hiroo Yash Johar and Apoorva Mehta, Johar also serves as Executive Producer. The series was created by Ishita Moitra. It is directed by Colin D'Cunha. Writing contributions come from Ishita Moitra Samina Motlekar and Rohit Nair.

Alongside Ananya Panday cast comprises Vir Das, Gurfateh Pirzada, Varun Sood. Vihaan Samat, Muskkaan Jaferi, Niharika Lyra Dutt, Lisa Mishra and Mini Mathur also play key roles. Call Me Bae is set to premiere on Prime Video on September 6.