Actor R Madhavan, who was seen in the role of villain in the year's first hit horror film 'Shaitan', is these days looking for characters that challenge himself every day. These days Madhavan is busy shooting for his next film in London. This is a sports drama film. Apart from this, he is also going to work in the biopic of famous engineer Gopalaswami Duraiswami. Meanwhile, R Madhavan has rejected the offer of becoming the brand ambassador of a big pan masala company. This company has offered him crores of rupees just for allowing him to print his photo.

These days, pan masala companies have opened their coffers to the country's Hindi, Tamil, Telugu and even Hollywood stars. People still remember the Pierce Brosnan advertisement. Apart from this, Amitabh Bachchan, Ranveer Singh, Ajay Devgan, Akshay Kumar, Shahrukh Khan and Manoj Bajpayee are all seen advertising some pan masala or the other. In the South, even Mahesh Babu and young generation stars like Tiger Shroff have appeared in Pan Masala advertisements. According to the information, these days a big pan masala company of Uttar Pradesh is looking for a domestic face who can further increase the reach of their masala among the youth.

Sources say that after the discussion of one or two big names of Hindi cinema, the concerned pan masala company has liked the profile of R Madhavan and his fan following. The company also did a lot of ground research in this regard and found out that the audience's trust in Madhavan and the image created by his films has a direct correlation with his real life. This election also benefited from the matching of Madhavan's trustworthy image with the brand's image. This proposal for advertising pan masala was sent to Madhavan with great expectations and the pan masala company was hopeful that he would accept their proposal. But, sources reveal that Madhavan rejected this offer of crores of rupees at the very first try. These days Madhavan is also the President of Film and TV Training Institute, Pune and from the beginning he has kept himself away from such advertisements which have a bad effect on the health of the youth.

What is interesting here is that both Akshay Kumar and Tiger Shroff, who are very famous for their fitness among the youth, advertise Pan Masala and both their films have been continuously flopping. Manoj Bajpayee also did a pan masala advertisement for a long time and his innings as a hero on the big screen is almost complete. Ranveer Singh's film career is also in shaky ground after doing the advertisement of Pan Masala. Amitabh Bachchan, Shahrukh Khan and Ajay Devgan are the only stars whose cinematic brand value has not been affected much even after doing Pan Masala advertisements.

As far as R Madhavan is concerned, his film 'Rocketry' has received the National Film Award for Best Film. His film 'Shaitan' released this year was also a hit at the box office. These days he is doing director S Shashikant's sports drama film 'Test' with Nayanthara and Siddharth. Apart from this, he has also started work on the biopic of engineer Gopalaswami Duraiswami Naidu, which is going to be directed by Krishnakumar Ramakumar. Apart from these two films, Madhavan has also signed a family drama film by director Mitran R Jawahar, Chempakaraman Pillai's biopic to be directed by Rajesh Toucharivar and Swati Singha's science fiction film 'G'. He has already completed shooting for his special appearance in C Shankaran Nair S biopic starring Akshay Kumar.