Netflix's content head Monica Shergill has made a big statement about its development and creative demand in India. She said that Netflix is still struggling to meet the demand of viewers in India.
Netflix's content head Monica Shergill has talked about its development and creative demand in India. She said that Netflix has established its dominance in India, but this is a warning that we are not able to fulfil the customer demand. Monica Shergill has made many more revelations in the conversation regarding the OTT platform.
Netflix's content head Monica Shergill said at the APOS Conference Bali that this year India has become the second largest region to generate paid net ads for streamers in the second quarter, but we are still struggling to meet the growing demand and desire of the creative sector.
Shergill said that from “The Great Indian Kapil Sharma Show" to all the high budget drama series on Netflix, we have to think about what we are bringing in it. Talking about South cinema, we keep an eye on the best films from there. Last month, Maharaja (Tamil film) achieved good success, but not much. It is the Netflix effect that has proved itself to be a winner on OTT. He said that Indian originals include Heeramandi - The Diamond Bazaar, The Railway Man, Maala Legal Hai and Amar Singh Chamkila. Sector 36 and The Great Indian Kapil Show are currently in the top 10 in viewer demand and graph.”
Monica Shergill said that “the most important and special thing is that we are focusing on regional stories, which is the reason for our growth in India. We have been trying for the last several years and have now caught our pace. People will choose according to the entertainment we provide and we will also grow.” She said that if we want continuous growth, then we will have to work according to regional demands.
Monica further said, “In the last few months, we have done 8 to 10 workshops with local production staff. This includes workshops on creative, music production, economics and VFX. We have many creative people and their creative voices, so we have to see how we can move forward with them.”
