Kaartik Aaryan is set to reprise his role as Rooh Baba this Diwali in Bhool Bhulaiyaa 3. Directed by Anees Bazmee the film is the most awaited project of the year. However, it is clashing with another highly anticipated film Singham Again. While it is awaited how the film will perform at the box office the horror comedy has already locked the biggest non-theatrical deal way ahead of the release. 

As one of the most anticipated films of the year, the excitement surrounding its release has reached new heights, especially following the recently released teaser. According to recent reports, the film has secured an astounding sum of Rs. 135 crore for its digital, satellite, and music rights, marking a significant milestone for Kartik as his biggest non-theatrical deal to date.

A source close to the development revealed, “While the digital rights have fetched a hefty sum by Netflix following the success of Bhool Bhulaiyaa 2, the satellite rights are with Sony Network. Music, on the other hand, is valued internally by T-Series themselves, and the team is bullish to fetch big profits from the music, as the album has 5 super-hit songs.”

The source further revealed that the pre-sale of non-theatrical rights has already covered a large portion of the film’s budget, quoting “Anees Bazmee and Bhushan Kumar have gone all out to ensure Bhool Bhulaiyaa 3 is mounted on a grand scale. With a budget of Rs 150 crore, a significant part of the investment has already been recovered through back-end deals.”

The source continued, “This is an eagerly awaited film, and comedies, in particular, perform well on digital and satellite platforms due to their repeat value. Kartik Aaryan’s popularity with the youth is another reason digital platforms are willing to pay a premium, as the OTT space is primarily driven by young audiences.”

Bhool Bhulaiyaa 3 is another installment of a horror comedy franchise following the success of Bhool Bhulaiyaa 2. The film also stars Triptii Dimri and Vidya Balan with Karrtik Aaryan. The Anees Bazmeee directorial is produced under the banner of T-Series and is expected to release on November 1, 2024.