Meanwhile, news from down South is that Prabhas is getting deeper into the filmmaking business by launching a platform dedicated to promoting and encouraging writers. It is called The Script Craft. And Prabhas, who has had his share of box office failures, recognises that content is truly king in cinema. The ‘Kalki 2898 AD’ actor will help writers to share their story ideas with a broad audience. Writers will be invited to submit a 250-word synopsis of their story which will be read and rated by an audience. The highest rated stories stand the chance of being made into films. Perhaps Prabhas, after films like ‘Adipurush’ and ‘Radhe Shyam’, is hoping somebody can write another ‘Baahubali’ for him.