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Ashutosh Gowariker’s Iconic Film “Swades” Celebrates 20 Years of Cinematic Excellence

Ashutosh Gowariker Productions Pvt. Ltd. is celebrating the 20th anniversary of its critically acclaimed film "Swades", starring Shah Rukh Khan in the lead role. The film was directed, produced and co-written by Ashutosh Gowariker, while his wife Sunita Gowariker was also the producer. "Swades" was the first film under their production banner. The music and background score of the film was composed by music legend A.R. Rahman, and the lyrics were penned by renowned lyricist Javed Akhtar. "Swades" is considered a timeless film that was ahead of its time and still holds a place in the hearts of audiences across the world. It is regarded as one of Shah Rukh Khan's finest performances, telling the story of an NRI returning to India, searching for his roots and trying to bring about a change in his country.

Sharing her thoughts on this momentous occasion, Sunita Gowariker said, “Looking back on Swades, I feel a deep sense of gratitude at our first project. It was a journey of discovery, not just for the characters, but for us. We realised how effective the power of storytelling can be in bringing about change in society and starting conversations on social responsibility. I thank everyone who contributed to the film, be it the actors, heads of departments or the crew members who worked behind the scenes.”

Expressing his excitement, Ashutosh Gowariker said, “Twenty years ago we embarked on a journey with ‘Swades’, driven by a deep desire to understand the complexities of identity, place and social responsibility. It is humbling to see ‘Swades’ continue to find its place in the hearts of audiences and have a lasting impact on their lives. It is a reminder of the power of film to transcend time and connect with people on a deeper level.”

To celebrate this special occasion, Ashutosh Gowariker Productions has released two special posters on the occasion of the 20th anniversary of “Swades”. “Swades” has left an indelible mark on Indian cinema and continues to inspire generations as a film with a powerful message of self-discovery and social responsibility. On this milestone anniversary, we look forward to continuing our journey to create films that touch hearts and minds.

About Ashutosh Gowariker Productions: With their fourth feature film “Swades” (2004), Ashutosh Gowariker and his wife Sunita Gowariker launched their own film production house – Ashutosh Gowariker Productions (AGPPL). The production house is dedicated to creating content across all platforms such as screen, television, music and OTT. AGPPL has collaborated with many top stars of the industry and studios such as UTV, Disney, PVR, Star Plus and T-Series.

AGPPL, through its films, has always promoted discussions on issues that India is struggling with nowadays, such as nationalism, patriotism, religious tolerance, casteism, women empowerment, Beti Bachao, and many social problems. These films have won several awards at Indian and international film festivals, including National Awards in India.

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