Son of late music composer Aadesh Shrivastava and actress Vijayta Pandit, Avitesh Shrivastava is currently basking in the success of his latest single Yaadein. The young singer who has been very passionate about being in the music industry admits that he has always wanted to take his parents' legacy ahead. Calling Amitabh Bachchan his 'Godfather and mentor', Avitesh also mentioned how he dealt with his father's loss.
In an exclusive interview with PeepingMoon, Avitesh, who wants to take Indian music to a global platform, said how it is important for big labels to support independent artists. The singer also talked about remixes, making his own place in the industry, acting plans and a lot more.
Excerpts from the interview:
What went into creating Yaadein?
It's a very special song for me. This is what I have wanted to do for a very long time, I was just waiting for the right opportunity. I wanted to do something very different. It has a lot of meaning and depth to it. The song is shot very nicely. Even the singer who sang with me, she is a new talent on the block. I really liked how the song came out to be.
Did your parents inspire you to join the industry?
As a child, you always look up to your parents. I used to see how passionate they were towards there skills. I was mostly with father at the studio and I trained with him. I feel very privileged because a lot of kids don't find their goals and ambitions at an early age. For me, it was very clear, I had to take my mother's and my father's legacy ahead. I am very passionate and blessed that people have liked Yaadien.
Amitabh Bachchan has always supported your talent. How does it feel to have him by your side?
Amit Uncle is my Godfather since my father is not there in my life. When my father was there, I started making music at a very early age so it was very hard for me to find an honest critic after my father. I always show what I do to Amit uncle and his opinion matters to me.
Any plans for expanding internationally?
Of course. I feel very blessed that when I came back to India, because of my father, people were there for me. It's the bitter truth of our industry that once you are gone, people don't remember you for a very long time. Nobody took music to a global level where they represented India at an international platform. For that matter, I even look up to Priyanka Chopra, the way she has evolved, I don't think any other actor has. So I want to do the same with music.
Any acting plans?
Yes, of course, and there have been too many offers from Bollywood, I feel very blessed that I even got an offer from Remo D'Souza but I will work with someone when I feel that I am ready. Also, I am looking for a good script and a flexible director whom I can give my best. I am here to learn and perform.
What do you think about remakes?
I mean what do you want to mess up with a creation that has already made a legendary mark? If a composer has added his soul to a song then it kills the feel of the song to remake it. Today's composers are very talented and original but I feel labels should support such artists and encourage them to do more original music. I am an independent artist despite coming from a background where my father has done more than 100 Bollywood movies as a music composer/director.
What next for you?
It's been almost 5 years since my father has passed away and after that, a lot of people say that they are there but you know how the industry is. But there are always wellwishers and I feel very blessed that I have an honest Godfather and mentor like Amit Uncle. Despite everyone being there, I wanted to do things my way so that I did not have to depend on anybody with my creative skills and at the same time I am original. Looking forward to doing some great work in the industry.